1939 New York World's Fair Elgin Watches Brochure For Sale

Excellent condition.

Brochure says:

ELGIN

exacting timing means to the watch-owner.

unvarying standard of the stars, and what this

hand why every Elgin watch is timed to the

Elgin Watch Building at the Fair learn first-

time directly from the stars. Guests at the

for observing, recording and broadcasting

servatory maintained by a watch company

of Elgin watches. This latter is the only ob-

servatory at Elgin, for the exact timing

been doing it for years at the famous ob-

from the stars, just as Elgin scientists have

visitors may see how time is taken directly

equipped astronomical observatory. Here

Elgin Watch Building is its completely

One of the most interesting features of the

New York World's Fair

FROM THE STARS AT THE

ELGIN TAKES TIME DIRECT

See how

master craftsmen to detect the slightest imperfections.

Toolmaker's microscope magnifles 30 times... enables Elgin

families since 1865

Choice of distinguished By Kipp Soldwedel, noted New York artist.

is one in series of eight, portraying the historic development of

Elgin's priceless collection of historical timepieces. The mural above

ELGIN WELCOMES

THOUSANDS DAILY

TO THE

New York World's Fair

SUN

DIAL

The sun showing through a small-

wrface. By the lines on the b

map, the hours could be

d

ELGIN PRESENTS

A World of Wonders

Here you will discover a fascinating new world....

world that is devoted exclusively to that most precious of

all commodities-time. On hand to greet you will be a

group of Pan-American beauty winners, who will explain

the various interesting exhibits. See a comprehensive

array of ancient watches and time-keeping devices. View

the giant murals in which a noted artist has depicted

with dynamic drama the development of timekeeping.

turn to the latest wonders of our age-the newest

gauges, measures and scientific apparatus developed by

Elgin scientists to help Elgin's master craftsmen produce

ever-finer watches. And, most absorbing of all, see how

Elgin takes time directly from the stars in its own a

nomical observatory. Its convenient location, just inside

the World's Fair Boulevard Gates and adjacent to the

bridge leading to the Amusement Section, makes it the

Then

ideal starting point for all sight-seeing.

SAND GLASSES

ime of 13, 30, 45 and 40 minu

TIME CANDLE

As the candle bur

மகை

The earliest type of spring-driv

----------- 2 -----------

4201A-Ladygin

4200A-Uy

30058-Unde

sigel 17 Har

ing band

10 ateral gold

Optimeter checks Elgin gauges

and tools to standards exe

to 2/1,000,000 of an inch.

61018-Graceful-

with gin 15 jewel

10K -

ural geld filled

45058-Lord Elgin

21 jewels Lopped

14K rash gold case.

Spherical dial.

Modern

4103A-Seve

model, fered and

15jewel 10K natural

gold ed. Madars

in design

4801E-Handsome

Lord Elgin 21 j

el Lopped 14K

gold filled. Spher

ical dial

4202A-Slender

model 10K natural

rolled gold plate.

Veritas back A real

valve 151

550BE Distin

guished with mas

culine simplicity, 17

jewels 10K rok

gold filled.

A Sensation

with the smart Fair-going crowds

THESE NEWEST ELGINS

ARE BREATH-TAKING IN THEIR BEAUTY

.... AMAZING IN THEIR ACCURACY!

Glance at this representative selection of the newest Elgins. Notice

the delicate charm of the models for women... the rugged simplicity

of the men's watches. Realize that beneath these handsome exteriors

beat famous Elgin movements, whose accuracy is enhanced by Elgin's

two latest, exclusive advances-the Beryl-X balance and the Elgin-

ium hairspring. Remember that every Elgin is made by an

unique fourth-generation partnership of American craftsmen and

scientists in the world's largest fine-watch factory. Then you'll

understand why Elgin is the traditional choice of those who know and

appreciate lovely things. Somewhere in this collection of timepieces

there is an Elgin expressly for you. Prices from

Glant figure of Nubian slave

and primitive water clock at en-

trance of Elgin Watch Building.

6502A-Popular

15 jewel model.

Sturdy, Rugged

10K natural geld

filled.

The astronomical observatory

-a working replica of Elgin's

famous observatory at Elgin,

Illinois. Here time is taken di-

rect from the stars themselves.

11 22

6614A-Stream

lined. With 15

jewels.

VLY

3103A-17 jewels.

Adjusted move-

ment. 10K natural

gold filed.