1930s antique THE DRUNKARD theatre mart hollywood PROGRAM souvenir LETTER For Sale

1930s antique THE DRUNKARD theatre mart hollywood PROGRAM souvenir LETTER
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Offered here is a 1930s Theatre Mart (Hollywood) souvenir/program for the long-running temperance melodrama “The Drunkard; or, The Fallen Saved.” Closed, the folded piece measures approx. 5.75\" x 8\". It includes the illustrated outer souvenir sheet, the guest-book celebrity page, and the fold-out cast/program portion containing notes, cast list, scenes, and a handwritten personal note.

Contents & Features

“The Drunkard’s Guest Book” printed celebrity page

Featuring names of famous attendees/supporters, including:

Charlie Chaplin, Billie Burke, John Barrymore, Mae West, Boris Karloff, Mary Pickford, Constance Bennett, Irvin Cobb, Joan Crawford, Gary Cooper, Janet Gaynor, Jack Benny, Marlene Dietrich, Gloria Stuart, W.C. Fields, Edward G. Robinson, and many others.

(This was a popular gimmick used by the Theatre Mart to promote the show’s Hollywood success.)

Souvenir front/back cover

Illustrated with curtains, barroom scenes, and Theatre Mart, Hollywood vignette.

Mailed to Miss Betz Maruca, 519 Olive St, Kansas City, Missouri with 1940s stamp & cancel (likely late 1930s–early 1940s performance era).

Interior program sheet

Includes:

“Ladies and Gentlemen, at positively no extra charge…” announcement

Cast list featuring Miss Jan Duggan, Mr. Neely Edwards, Mr. Nestor Paiva, Mr. Karl Thomas, and others

Story outline, scenes I–VII, set in New York State, 1843

Notes on the lavish scenery and “world-famous Olio” musical interlude

Production staff credits

Handwritten note (lower right corner panel)

A sweet message referencing the performance:

“Little sister Bette,

I hope you like this. Take good care of it.

This show has made me enjoy home together. I wish you could’ve seen this. — Eunice”

(Transcription cleaned for legibility; see photos for exact wording.)

Condition

Folded as issued; some toning, edge wear, and a visible horizontal fold line on the insert page.

Address + stamp show through slightly on reverse.

Small crease/spotting at bottom of program page.

Good overall for fragile Theatre Mart ephemera of this period.

See all photos for condition details.

Notes

The Theatre Mart’s revival of The Drunkard (produced by Galt Bell) ran for years and became a Hollywood novelty event beloved by film stars, widely reviewed in newspapers, and often promoted through these illustrated souvenir mailers. Complete examples with mailing use + insert pages + the celebrity “guest book” are desirable.

Authentic period piece related to family, historyor local heritage - well-suited for historical collections, genealogical /genealogy research, or museum acquisition.Vintage or Antique.

CONDITION: See listing description and photos.











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LOC2: PAPERBOX30-TMKTK