1941 The Nichols Radio Show Family Dinner Vicks Promo Postcard Posted For Sale

Step back in time to 1941 with this unique promotional postcard featuring \"The Nichols\" radio family. The front depicts Father Jim, Stu, Dave, Mother Kitty, and Dick gathered around a dinner table, engaged in a humorous conversation complete with speech bubbles discussing a calf named Bessie and the plains of Argentina. This candid scene advertises \"The Nichols show,\" a popular radio program presented by Vicks every Sunday afternoon, based on the \"living diary of a living American family.\"This collectible piece offers a fascinating glimpse into 1940s American popular culture and early radio advertising. The reverse side confirms its promotional nature, thanking a \"Radio Friend\" for suggesting a name for Vicks\' new radio show and announcing \"The Nichols! Family of Five\" as the chosen title, with Mrs. Sarah S. Farmer of Marietta, Ga., awarded $5000. It also details the show\'s broadcast on the NBC Red Network at 5:30 p.m. (EST) and highlights Vicks VapoRub, Va-tro-nol, and Cough Drops as sponsors. This postcard was sent from Radio City, N.Y., on March 10, 1941, addressed to Mr. B. V. Leahy in Kansas City, Mo., making it a tangible piece of radio history and a charming example of vintage advertising.