1950s Hollywood Rexall Owl Drugstore Opening Magazine Ad Ephemera For Sale

Discover a fascinating piece of 1950s Americana with this original magazine advertisement spread, highlighting the grand opening of the new, colossal Owl Rexall Drugstore in Hollywood. The main image dramatically captures twenty searchlights illuminating the night sky, each boasting 275 million candlepower, a spectacular display for its era. The accompanying article details the store\'s immense size, its status as the largest drugstore, and the star-studded Hollywood opening complete with free orchids and bandages, even mentioning Governor Earl Warren\'s involvement. Another image provides a glimpse into the vast interior of the store, showcasing its well-planned layout.This multi-page spread also features other mid-century advertisements, including a vintage ad for \"Venida Hair Net\" showcasing popular hairstyles of the time, and a \"Bestform\" ad for women\'s undergarments. Another section continues the Rexall article and introduces a \"Jockey Underwear\" ad with the slogan \"And so is... Jockey OVERKNEE!\" This ephemera offers a rich visual and textual snapshot of advertising, retail, and popular culture from the 1950s, making it a unique collectible for enthusiasts of historical advertising, Los Angeles history, or vintage ephemera. The pages are numbered 59, 60, 61, and 62, indicating a substantial original magazine insert.