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Antique 1906 Maplewood Dr. Nobury's Sanatorium AdvertisementDr Doolittle Ment Insane Home Picture Ad Original Paper Advertisement from a medical Magazine for Doctors
Size Ad - 4-7/8" Wide x 3 7/8" Tall
Includes Clear Plastic Protective SleeveThe item will be packaged carefully and securely shipped for a safe delivery
ConditionAd is in Nice condition. Please see pictures.Please see pictures for the condition.Thanks, for looking!
History. The Name and Evolution
The Origins: Dr. Norbury originally opened the facility under the name Maplewood Sanatorium. It initially operated out of a remodeled, stately Southern Colonial-style home.
The Split Campus: As the facility grew, it expanded into designated wings to separate patients based on their needs:
The Name Change: Because of Dr. Norbury’s growing national reputation in neuropsychiatry, the institution eventually dropped "Maplewood" as the overarching corporate name and officially became The Norbury Sanatorium.
2. Treatment Philosophy
Unlike many public, overcrowded "insane asylums" of the early 1900s, Dr. Norbury's facility focused on cutting-edge, humane psychological treatment for "nervous and mental disorders."
The Approach: It relied heavily on a progressive physiological approach, combining early hydrotherapy, electrotherapy, specialized diets, and occupational therapy with structured rest.
The Grounds: To foster a peaceful environment, the sanatorium featured active recreational facilities, including tennis courts, manicured gardens, fruit orchards, and even its own operational chicken farm.
3. Legacy
The Norbury Sanatorium was a multigenerational family legacy. Dr. Frank Parsons Norbury’s son (Dr. Frank Garm Norbury) and grandson (Dr. Frank Barnes Norbury) both followed in his footsteps, working as medical directors and physicians at the Jacksonville facility across the mid-20th century.