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East Side Square Berryville Arkansas AR Coca Cola Cafe Firestone RPPC Postcard
East Side Square, Berryville, Arkansas served as the commercial heart of the county seat of Carroll County during the 1940s, with storefronts such as Berryville Drug, the Ozark Cafe, and a Firestone Store lining the Main Street buildings; the presence of multiple vintage cars and pedestrians reflects the wartime and immediate postwar expansion of automobile-centered retail and civic activity in small-town America during the World War II and early postwar years.
🖼️ Information on the Front of the Postcard
📝 In-Scene Text
HOTEL FOUNTAIN
BERRYVILLE MERCANTILE Co.
FIRESTONE
FIRESTONE TIRE-HOME AUTO SUPPLIES
UNDERWOOD STUDIO
Cafe
OZARK CAFE
DINING ROOM
BERRYVILLE DRUG
DRINK Coca-Cola
delicious and refreshing
🏢 Publisher Information
Not visible
💬 Captions
East Side Square, Berryville, Arkansas
📬 Information on the Back of the Postcard
Here's the analysis of the postcard back:
📮 Address
Not visible
📅 Postmark & Stamp
Not visible
🏛️ Publisher & Postal Note
* Pre-printed text: "POST CARD", "CORRESPONDENCE", "ADDRESS", "PLACE STAMP HERE" (within a dashed box). There is also an ornamental symbol above "PLACE STAMP HERE".
📌 Context
This is an unused postcard, evident by the lack of any handwritten address, message, stamp, or postmark. The layout, featuring "CORRESPONDENCE" on the left and "ADDRESS" on the right, is known as a "divided back" postcard. This style became widely adopted in various countries around the early 20th century (e.g., in the US starting in 1907), allowing messages to be written on the address side alongside the recipient's information. The handwritten "15,-" at the top center is likely an inventory number, a price mark from a dealer, or a collection reference, rather than part of the original message or postal notation. The ornamental symbol above "PLACE STAMP HERE" is a decorative element often used by postcard printers or manufacturers.
Note: Postcard information is read by AI and may contain errors. Please review images for accuracy.
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