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Up for sale is a highly collectible, genuine vintage Chevrolet "U-S-A-1" promotional front license plate from 1971. This is a true single-family ownership piece with excellent provenance: it was originally acquired by my grandfather, who worked directly in Chevrolet dealership sales during the 1970s. It has been carefully stored ever since.
This is an authentic dealership booster tag, NOT a modern aluminum reproduction. Perfect for a period-correct restoration on a classic Camaro, Chevelle, Nova, Corvette, or GM truck.
Key Authenticity & Condition Details:
- Family Provenance: Acquired brand new from a Chevy dealership in the 1970s by a family member in sales.
- Construction: Heavy-gauge stamped steel (magnetic).
- The "Green Back": Features the highly sought-after, original factory olive-green enamel primer on the reverse side. This is the primary indicator of a true vintage assembly-line era plate.
- Front Design: Crisp white background with bold, embossed metallic gold "U-S-A-1" lettering. Features the straight-letter "CHEVROLET" header and the iconic "Putting You First In A Big Way!" lower slogan.
- Condition: Excellent vintage survivor condition. The plate is structurally straight with unbent edges and corners. The front enamel paint retains excellent luster and color depth with only minimal age-related wear. The back shows a remarkably clean, intact green finish with virtually no severe pitting or scale rust.
Please review the high-resolution photos carefully to judge the exact condition for yourself.
Shipping & Handling:
The plate will be packed with extreme care between heavy corrugated cardboard inserts to ensure it arrives completely flat and undamaged. Shipped promptly with tracking.