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Paul Rand IBM Rare Graphic Design example 1984 Wheelprinter Starter Pac Vintage
The IBM Wheelprinter Starter Pac, is a large box featuring packaging design by legendary American graphic designer Paul Rand. This vintage piece, a rare and highly collectible design object, printed on cardboard is an example of Rand’s distinctive modernist style — using playful color and shape arrangement for a container of printer supplies. The box size is 16” length, 11” height and 6 1/4” depth.
Designed in 1983 for IBM Corporation where I worked with Mr. Rand from the mid-70’s to mid-80’s. He gave me this box as an example of his current design work during the time period.
Ideal for collectors of vintage graphic design, branding ephemera, or IBM memorabilia. Own a tangible piece of design history from a legend.
Literature reference: Paul Rand, Phaidon Press Limited 1999, Steven Heller page 160. “IBM Wheelprinter Starter Pac, 1983. The carnival motif contributed to making IBM a pioneer of ‘user-friendliness’.”
The object is in good condition considering its age and being printed on commercial (not archival) paper. It has the original plastic handle on top. The object was stored for decades and shows paper edge wear, discoloration, markings and other wear and tear mostly due from the ravages of time.
Please see photos for a visual depiction / condition of the object being offered. I have taken close-up details and will take additional photos if requested, please contact me.
Sale is final as the object is offered as vintage and thus in “as-is” condition, I cannot accept returns of vintage collectable items. Ask questions prior to purchase. The object will be shipped flat in a sturdy double box and fully insured.
I've been an member for over 20 years. Please see my response and offer with confidence.
Thanks for looking.