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Up for sale is an exceptionally rare, mid-century modern Calvert Distillers illuminated advertising clock dating to the 1950s.
While most point-of-purchase alcohol signs from this era relied on simple tin or plastic framing, this premium counter display features a striking, stylized textured tweed-pattern centerpiece accented by bold red flecks, embodying the refined "Men of Distinction" tailored aesthetic of the period.
This highly collectible counter unit is housed in a sleek, angular cherry-finished wood frame that swivels smoothly on its original flat wooden base, letting you tilt and angle the face precisely for display on a bar top, mantel, or deep shelf.
Condition Details & Observations:
* Fully Working & Quiet: Both the clock mechanism and the dual internal bulb sockets are fully functional. The sweep hands move continuously, running smoothly and impressively quietly with no loud buzzing or gear grinding. The internal lighting provides a beautiful, even golden-yellow halo glow.
* Front Protection: The face features an integrated clear plastic bubble dome that shields the hands and inner dial from damage.
* Authentic Lettering: Crisp, legible fine print along the bottom edge reads: "Calvert Distillers Co., N.Y.C. – Blended Whiskey 86 Proof – 65% Grain Neutral Spirits."
* Cosmetic Hairline: There is a minor, faint hairline stress crack in the amber plastic face stretching across the 8 o'clock marker. As shown in the detailed close-up photos, it is completely structurally stable, does not take away from the visual appeal, and becomes virtually unnoticeable when the backlight is turned on.
* Original Character & Patina: The piece is in honest, unpolished vintage condition. The lower brass metal trim shows typical age-appropriate surface oxidation/tarnishing, and there is some legacy adhesive/tape along the under-seams of the casing from its decades of display. The galvanized backing is solid and housing is intact.
A standout crossover statement piece for collectors of vintage breweriana, barware, clock memorabilia, or atomic-era mid-century modern (MCM) decor.
Shipping & Packaging:
This clock will be wrapped securely in dense protective layers, and shipped inside a rigid box to guarantee the wooden frame and acrylic dome arrive in pristine condition. Full shipping insurance included.