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1967 Volkswagen of America promotional book produced during the height of the legendary “Think Small” advertising era. This square-format softcover compilation brings together cartoons, drawings, and short pieces by an extraordinary roster of mid-century cartoonists, humorists, and illustrators associated with The New Yorker, Mad Magazine, and major American periodicals. Contributors include Charles Addams, William Steig, Virgil Partch, George Price, Roger Price, Jean Shepherd, Harry Golden, and many others.
The book blends understated humor, graphic wit, and minimalist design that perfectly reflects Volkswagen’s revolutionary advertising philosophy of the 1960s. Issued as a corporate publication rather than a trade book, it was never widely distributed and remains a highly collectible artifact of American advertising history, design culture, and cartoon art. A strong crossover item appealing to collectors of Volkswagen ephemera, advertising design, and mid-century illustration.
Author, multiple contributors, cartoonists and writers
Publisher, Volkswagen of America
Year, 1967
Special attributes, original Volkswagen promotional publication, illustrated, softcover, corporate advertising book
Topic, automotive advertising, graphic design, cartoon art
Subject, Volkswagen, Think Small campaign, mid-century humor, American illustration
Keywords, Volkswagen advertising, Think Small, Charles Addams, William Steig, VW ephemera, 1960s design
Condition, very good overall, pencil scribbles on back board as shown in last photo, light handling and edge wear, mild surface marks consistent with age, clean interior pages, binding solid, no missing pages noted
