Think Small Volkswagen Dealer Book (1967 Hardcover, Volkswagen of America, Inc.) For Sale

"Think Small," a promotional book published by Volkswagen in 1967. This vintage hardcover book was distributed by Volkswagen dealerships as a complimentary item, aiming to promote the brand, particularly the iconic Beetle, through humor and wit.The book features a collection of cartoons and humorous essays by well-known cartoonists and writers of the era, such as Charles Addams, Harry Golden, Virgil Partch, George Price, Roger Price, Charles Saxon, Jean Shepherd, H. Allen Smith, and William Steig. It was a clever piece of advertising, using humor to emphasize the advantages of the compact Volkswagen Beetle. The "Think Small" campaign is considered one of the most iconic and influential advertising campaigns in history, fundamentally changing the approach to advertising and promoting a new kind of honesty and charm in marketing.