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Vintage 1970 Breast Enhancement Methods/Devices and other body enhancements Original 5 Print Ad Lot 10x27cm MOV.
See scans. Ships USPS.
These five original 1970 print ads show various vintage advertisements for the Mark Eden Bust Developer and other methods. These were infamous exercise devices and methods from the 1960s and 70s that claimed to naturally enlarge a woman's bust.
What was the Mark Eden Bust Developer?
The Device: It was a pink, clamshell-like exerciser consisting of two hinged hand grips held apart by a high-tension spring.
The Method: Users followed a regimen of exercises that provided resistance.
The Claims: Advertisements frequently featured dramatic testimonials, such as those from Sharon Wells, claiming increases of several inches in just weeks.
The Reality: The device did not actually enlarge breast tissue. Instead, to the extent it worked at all, it strengthened the pectoral muscles underneath, which could slightly increase the overall circumference of the bustline.
Controversies and Legal Action:
The product was at the center of a long-standing legal battle with the U.S. Postal Service:
Mail Fraud Indictment: Promoters Jack and Eileen Feather were eventually indicted on 11 counts of mail fraud in 1981 due to their deceptive advertising claims.
Withdrawal from Market: In 1983, the Mark Eden developer and several other "slimming" products sold by the Feathers were removed from the market as part of a legal settlement.
Fines: Jack Feather was required to pay a $1.1 million fine.
Today, the Mark Eden ads are often used in educational settings as classic examples of misleading advertising and to teach critical thinking.
