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This is a vintage recipe booklet titled “New Fashioned Old Fashioned Recipes”. This booklet, features various dessert recipes using baking soda, and is often associated with the Arm & Hammer brand. The image shown is specifically advertising a cake recipe from within the booklet.
Publisher: Church & Dwight Co., Inc.
Copyright Date: 1949 (some variations may exist for 1948) *This one is 1948 as seen on first page (see photos)
Format: A small, softcover, stapled booklet measuring about 6" x 4.5" with 18 pages.
Content: Contains recipes for items such as cakes (including Devil's Food and Applesauce Cake), cookies, muffins, biscuits, and pancakes, all utilizing baking soda.
The cake displayed on the cover of the booklet is a coconut layer cake, a type of recipe included in such vintage baking publications and often celebrated for its nostalgic appeal.
![Vintage 1948 \](img-large/g/jG4AAeSwazhpUBEq/s-l1600/Vintage-1948-New-Fashioned-Old-Fashioned-Recipes-P.jpg "Vintage 1948 \")
