Vintage 1953 Mopargram Magazine Vol 5 No 4 Chrysler Parts Division Dealership For Sale

Item Specifics:

• Year of Publication: 1953
• Volume & Issue: Volume 5, Number 4
• Publisher: Chrysler Corporation - Parts Division (Detroit 31, Michigan)
• Target Audience: Chrysler, Plymouth, Dodge, and DeSoto Dealership Network

Description:
Up for sale is an incredibly rare, original piece of early 1950s automotive dealer history: a 1953 Mopargram Magazine (Vol. 5, No. 4). Published explicitly for dealership personnel handling official Mopar products, this trade publication contains internal marketing features, dealership success spotlights, and corporate strategy updates.This specific issue features a striking cover graphic of a fly fisherman wading in a river under the headline "Getting Your Share of the Market...?". Internal content includes fascinating historical dealer spotlights:

• "Carnival Motif Sells Service Specials": Profiling Fretwell’s DeSoto-Plymouth in Oklahoma City, Okla., and their direct-mail marketing campaigns.
• "Fire Knocks Out Tidwell Motor; Mopargram Helps Rebuild It": Detailing how Tidwell Motor Sales (a Chrysler-Plymouth dealer in Morenci, Michigan) completely remodeled their parts department using previous Mopargram layout guides after a devastating structural fire.

A spectacular piece of authentic automobilia, perfect for collectors of vintage dealership signs, classic 1950s Mopar literature, or regional Michigan/Oklahoma automotive history.