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The folded menu features a striking photographic cover with an elaborate chocolate ice cream sundae, cherry and orchids against a deep blue background. The reverse carries the classic red-and-white Berkeley Farms logo with windmill and farm imagery. Opened up, the interior displays colorful period photographs of sundaes, ice cream dishes, a fountain drink and sandwich, with open space intended for a restaurant or soda fountain to add its own menu offerings and prices.
- Berkeley Farms Ice Cream / Dairy Foods advertising
- Printed by Schmidt Litho Co., San Francisco
- Marked “LITHO. IN U.S.A.”
- Printer/design codeD-40
- Folded single-card format
- Color ice cream, sundae and fountain-service graphics
- Unused interior with no menu prices or restaurant information added
- Appears to date from the mid-20th century, likely late 1950s–1960s
A particularly attractive piece of Northern California dairy advertising and restaurant ephemera, with crossover appeal to collectors of Berkeley Farms, San Francisco advertising, vintage ice cream and soda fountain memorabilia, and mid-century commercial graphics.
Two closely comparable examples are available. This listing is forONE menu card; photos are representative of the copies available, which are in virtually identical overall condition.
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Please allow for human error and review all photos carefully—they form part of the description and show the exact style and representative condition of the item(s) you’ll receive. The green mat is shown for scale only and is not included.
Shipping:
All orders are shipped with care in protective packaging. Purchase multiple items from slant6_john and I’ll adjust shipping to save you money. Please message me after ordering to have the excess shipping charges refunded.
