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Vintage 1970s United States Zip Code Directory featuring Mr. Zip in acceptable condition with some wear to cover as shown. Includes a brown spot and a tear at upper right back.
This is an original, authentic vintage ZIP code directory distributed as a community and school fundraiser by the J.H. Schuler Co. during the mid-1970s. It stands as a fantastic historical snapshot of the era when America was fully transitioning its daily mailing habits into the modern automated age.
Key Features:
Front Cover: Features a bold, bright graphic of "Mr. Zip," the legendary cartoon mascot created by the Post Office to encourage the public to adopt the 5-digit ZIP code system.
Back Cover: Displays the then-new authorized two-letter state abbreviations introduced to solve the physical line-space limitations of early automated addressing equipment. (Includes the mid-1970s additions of "CZ" for Canal Zone and "GU" for Guam).
Content: Contains nearly 40,000 alphabetical listings of U.S. cities, stations, and post office branches for home and office reference.
Item Details:
Publisher: The J. H. Schuler Co., Hanover, Pa.
Format: Staple-bound softcover booklet
Original Cover Price: $1.00
Era: 1970s
A beautiful addition to any collection of mid-century advertising, retro graphic design history, or USPS postal ephemera.
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