1908, Very Colorful Letterhead, Shredded Wheat, Niagara Falls For Sale

The Shredded Wheat Company Leaterhead, July 25, 1908. Very Colorful, showing ways to use shredded wheat on the left side.  See below for a short Bio of the Company.  The Name The Shredded Wheat Company started in 1908, that is why The Natural Food Company is still on the top of the Letterhead, and The Shredded Wheat Company is smaller and almost looks typed on, above The Natural Food Company.  Measures 11-inches x 8 1/2-inches.  The letterhead shows Niagara Falls' top right.  The Letterhead will be mailed in an archival sleeve and board, and will be backed by cardboard.  Buyer pays $9.00 shipping.

• The story of shredded wheat in Niagara Falls had just begun, however. The company renamed itself the Shredded Wheat Company in 1908 and began putting an image of Niagara Falls on its cartons in 1910, forever linking both in the minds of American customer and greatly increasing sales.