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Original c.1910 REO Motor Car Company advertising booklet titled “15 Reasons Why You Should Buy a 1910 REO Four Cylinder Touring Car.”
The cover displays the printed title and an illustration of the four-cylinder touring model priced at $1,250 including magneto. The interior text includes a testimonial letter titled “Why I Bought a REO,” followed by a detailed list of mechanical and design features comparing REO’s systems to contemporary automobiles. Topics discussed include horsepower, cylinder count, bore and stroke, crankshaft design, cooling, ignition, lubrication, clutch type, gear set, final drive, brakes, suspension, and water circulation. This booklet reflects REO’s early promotional material during the brass-era period of American automotive manufacturing.
Condition:
The booklet shows light handling wear, with discoloration and toning to the covers and pages. The printed text and illustrations remain fully legible. The spine shows minor wear, and the paper exhibits mild creasing at the edges.
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