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DATE OF THIS**ORIGINAL** ILLUSTRATED COVER, ADVERT, PRINT:1917
THIS ITEM IS A ONE-PAGEADVERTISEMENT OR PRINT. IT IS FROMANORIGINALPERIODICAL.THEREIS ONEPHOTO,SO PLEASELOOK OVER CAREFULLY FOR SIZE AND CONDITION! NOTE: SOME PHOTOS MAY HAVE A BLACK BOX COVERING UP THE NAME OF THE PERIODICAL - IT IS ONLY LAYING ON TOP OF THE ITEM - NOT PERMANENT. ENJOY!
SPECIALIZED INFORMATION ABOUT THE ITEM:
The January 1918 national print advertisement for the Kissel Motor Car Company of Hartford, Wisconsin, introduces the highly innovative Kissel Kar 4-Passenger Sedané. This specific marketing campaign marked a major creative milestone for the brand, celebrating its signature \"All-Year Car\" design philosophy just as America weathered its first brutal winter of World War I.
Ad Layout and Visual ThemesTrue to Kissel\'s branding under the direction of William Kissel, the advertisement targeted tech-forward, affluent buyers by showcasing structural flexibility and sophisticated aesthetics:
The Focal Contrast: The advertisement utilized a dual-season presentation layout. It highlighted how a single automotive purchase effortlessly transformed from a cozy, fully winterized, weather-tight closed sedan into a breezy, open-air summer tourer. - The \"All-Year\" Slogan: Positioned prominently across the page was their famous trademark phrase: \"The All-Year Car\". This campaign aimed to save consumers money by eliminating the need to maintain an open summer car and a separate closed winter car.
- The High-Society Stance: The artwork framed the Sedané outside an upscale winter chalet or an exclusive private club, ensuring the car stood out as an elegant status symbol despite its practical mechanical adaptability.
Architectural and Material SpecificationsThe copy tucked beneath the crisp line drawing provided meticulous, highly detailed descriptions of the car\'s bespoke structural elements:
The Semi-Victoria Summer Top: For fair-weather driving, the heavy winter top could be completely removed and replaced with a beautifully sculpted, European-inspired Semi-Victoria style summer top. This layout offered rear-seat passengers shaded privacy while leaving the forward cockpit crisp and open.- Premium Pantasote Construction: The ad proudly detailed that the canvas top was crafted from genuine, high-grade Pantasote. This high-end, leather-like waterproof composite material was celebrated for resisting cracking, fading, and intense summer sun.
- The Four Plate Glass Portholes: The most striking and collectible aesthetic feature highlighted in the January 1918 ad was the inclusion of four circular, bevel-edged plate glass porthole windows stitched into the rear quarter curtains of the canvas top. This nautical styling cue gave the Sedané an instant look of custom coachbuilt luxury on the road.
- The Custom Cabin Layout: The 4-Passenger Sedané layout featured a closely coupled cabin design. It included two deeply cushioned, individual front bucket seats separated by a central aisle, leading directly to a spacious, plushly upholstered rear bench seat.
ILLUSTRATOR,ARTIST, PHOTOGRPAHER OR UNKNOWN (IF BLANK):
ADVERTSIZE:SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES)
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At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.
Our AD\'s and COVER\'Sare ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.
IF YOU WISH TO PURCHASE A RE-MASTERED COPY PLEASE SEE \"MODERN POSTERS\" IN OUR \"POSTERPRINTARTSTORE\" STORE.
As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.
PLEASE LOOK AT OUR PHOTO CLOSELY ASIT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....NOT STOCK IMAGES
**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...
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