1927 Literary Digest Marketing Homes with Telephones - Vintage Advertisement For Sale

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1927 Literary Digest Marketing Homes with Telephones - Vintage Advertisement
Original, vintage magazine advertisementPage Size: Approx. 8 1/2\" x 12\" (22 cm x 30 cm)Condition: Good
The homes having telephones buytwo-thirds of all advertised goods(( Advertising is a definite force. It canbe employed to do a definite work.Among what kind of families does it doits best work? Where are the buyingpeople to be found? An investigationwas recently made in 37 cities, in 25states. The results confirm the statementmade by The Digest that the homeshaving telephones buy two -thirds of alladvertised goods.((There are in the United States9,809,063 homes with telephones. Thereare about twice as many homes whichhave none. One-third of the families inthis country, then, live in telephone-con-nected homes. But this one-third of thepopulation buy two-thirds of the brandedmerchandise, all advertised goods.Painstaking house-to-house inquiryat 11,232 homes has disclosed, for ex-ample, that 70.8% of the package cereals,78.5% of the automobiles, 73.8% of thephonographs, 79.1% of the vacuumcleaners, 86.3% of the oil heaters, andso on and on through the long list, arein telephone homes.(( The facts confirm an important prin-ciple for all distributors of merchandise:The telephone is a reliable index to themarket for all commodities(( The telephone in the home discrimi-nates between the inert and the alert.The family that installs a telephone hastaken the first step toward progressiveliving. That family is seeking contactwith the outside world. It has risenabove the dead level of bare necessities.It is in the market for many other com-modities. The number of telephones ina community, county or state thus servesas a reliable index to the market of allproducts.((The Literary#Digest, like the tele-phone, automatically selects the mostactive households everywhere. Whena family begins to stir out of its smallcircle of home affairs and look inquir-.ingly at the world outside, it turns toThe Digest as a source of knowledge, abalanced recorder of world opinion, ameans by which the thoughtful readermay judge the true significance of thenews.(( The Digest has among its subscribersa larger percentage of families with tele-phones than any other magazine oflarge circulation. It does not reach allof the homes with telephones, becauseno magazine can do that. But the milliontelephone homes that it does reachare the best million. They are the bestmillion because they are the homes ofintelligent, thinking people — peoplewhose opinions are respected, whose leadothers follow in every phase of the lifeof the communities in which they live.
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