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This advertisement fan was made in 1939.
The date can be pinpointed through the text on the front of the fan, which features the famous Dionne Quintuplets.
Key Details
The Dionne Quintuplets: The text on the fan says, \"This year they are five.\" Since the quintuplets (Yvonne, Annette, Cécile, Émilie, and Marie) were born on May 28, 1934, their fifth year was 1939.
The Advertiser: The back of the fan advertises The Lake Side Dye Works, a cleaning and dyeing business located at 1407-1413 East Brady Street in Milwaukee, Wisconsin.
The Cleaning System: It mentions the \"Zoric Cleaning System,\" which was a popular closed-loop dry cleaning method introduced in the 1930s.
Historical Context
At the time, the Dionne Quintuplets were international celebrities. Because they were a massive \"tourist attraction\" in Ontario (often called \"Quintland\"), their image was licensed to countless companies for promotional items like calendars, fans, and dolls to capitalize on their fame.
Front of the Fan:
THE FIVE LITTLE SWEETHEARTS
\"this year they are five
The DIONNE Quintuplets
19001
BROWN A BIGELOW. ST. PAUL. MINN.
Back of the Fan:
CHAS. SOUTHCOTT, Pres.
A. C. SOUTHCOTT, Sec. and Treas.
The Lake Side
DYE WORKS
Marquette 4200
\"ZORIC CLEANING SYSTEM\"
Cleaners and Dyers of Ladies\' and Gentlemen\'s Garments Clothing and Household Goods 1407-1413 East Brady, MILWAUKEE, WIS.
Please review the attached pictures for additional details.
