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Vintage Stockmen\'s Hotel souvenir gaming guide brochure from Elko, Nevada, printed in 1949 by Silver State Publishing Co., Las Vegas.
This promotional brochure introduces visitors to the entertainment and gambling attractions of the famous Stockmen’s Hotel and Horse Shoe Club located on Highway 40 in Elko. The piece was designed both as a hotel advertisement and a beginner’s guide to casino games popular in Nevada during the late 1940s.
The brochure contains illustrated explanations and rules for several classic casino games including:
Craps
Roulette
Blackjack / 21
Race Horse Booking
Race Horse Keno
Slot Machines
It also promotes the hotel’s casino bar, coffee shop, drug store, Round-Up Room entertainment, and famous charcoal-broiled steaks.
Additional sections highlight regional attractions and travel information, including:
Elko County hunting and fishing
Horse racing and betting
Elko County Fair and Nevada livestock events
Map showing Elko located between Reno and Salt Lake City
The brochure features numerous period illustrations of casino tables, gamblers, slot machines, horse betting boards, and roulette layouts, along with several interior photographs of the casino and dining room.
These mid-century Nevada casino promotional brochures are increasingly collectible because they document the early era of legalized gambling tourism in the American West.
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