1954 Susan Hayward Westmore Tru-Glo Liquid Make-Up Vintage Magazine Ad For Sale

This captivating vintage magazine advertisement features Hollywood star Susan Hayward endorsing Westmore Tru-Glo Liquid Make-Up. The ad, likely from 1954, promotes the secret to a \"glowing \'poreless\' look\" and highlights Hayward\'s role in the film \"Demetrius and the Gladiators.\" It showcases the Westmore brothers – Perc, Wally, and Bud – as renowned Hollywood make-up artists, credited with creating Tru-Glo for screen stars.The full-page advertisement includes a striking portrait of Susan Hayward, along with smaller images demonstrating the application process: \"Dot!,\" \"Blend!,\" and \"Pat!.\" It details the benefits of Tru-Glo, such as its non-greasy, longer-lasting, non-drying, and feather-light formula, designed to provide a flawless, romantic look. Also featured are Westmore Hollywood Lipsticks and Non-Smear Type Lipstick, emphasizing true beauty and screen-ready glamour. This piece of ephemera offers a fascinating glimpse into 1950s beauty standards, celebrity endorsements, and the history of cosmetics, making it a wonderful collectible for fans of classic Hollywood, vintage advertising, or beauty history.