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Up for sale is an original vintage 1975 Schmidt Beer \"Sport Pack\" 12-Can Cardboard Case/Sign. Measures approximately 17x12 inches.
This iconic piece of vintage breweriana advertising comes from Jacob Schmidt Brewing Co. and features their famous, highly collectible outdoor wildlife artwork.
Item Specifics & Design Details:
- Brand/Brewery: Schmidt Beer (\"The Brew That Grew With The Great Northwest\")
- Era: Mid-1970s (1975 Era)
- Design Layout: One side showcases a massive full-panel graphic of a leaping Northern Pike striking a lure. The reverse side features the classic foaming beer mug panel flanked by smaller Northern Pike insert illustrations, alongside a barcode and information for 12-12oz ring pull cans.
- Format: Flat / Disassembled. This makes it an ideal candidate to frame flat as a bar poster or re-assemble into its structural box form for shelf display.
Condition Report:
The color saturation on this cardboard case remains remarkably strong and vibrant with fantastic visual appeal on both sides. Because this was a real, handled point-of-sale utility carton from the 1970s, it shows a normal level of light vintage wear, including some expected edge fraying, standard surface creasing from age, and a small tear near the handle flap area.
Please review the high-resolution photos showcasing both sides alongside the tape measure for precise condition and scale. A spectacular addition to any vintage bar decor collection, man cave, or fish/wildlife display!
Please note that I make NOTHING on shipping. Rates are calculated by your address from USPS.
