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Two vintage New York advertising matchbook covers featuring ATTACHED DIE-CUT POP-UP INSERTS and a format slightly larger than standard small pocket matchbooks.Both measure approximately 2 inches wide, compared with about 1½ inches for a standard small matchbook. See ruler photographs for scale.These Lion “Display” Feature covers have an extra illustrated advertising flap inside that lifts into an upright display. BOTH POP-UP INSERTS REMAIN ATTACHED, as shown in the photographs.A distinctive pair for collectors of novelty matchcovers, vintage advertising, paper engineering and New York local history.INCLUDED:1. YONKERS FACTORY CLOTHING CO.
7 Woodworth Avenue, Yonkers, New York.Bright yellow, red and black advertising with a suited gentleman on the exterior and an attached die-cut pop-up illustration of a seated tailor inside.The insert reads:
“You Save because We Save.”Advertising includes:
• “Save up to ½”
• Union-made clothes
• Satisfaction guaranteed or money refunded
• “You Can’t Wear Overhead—Why Pay for It?”The interior lists men’s suits, topcoats and overcoats at $14.50, $16.50, $18.50 and $21.50, with no charge for alterations.The reverse features a location map showing Woodworth Avenue, Warburton Avenue, Wells Avenue, Larkin Plaza, Manor House and the Otis plant.Believed to date to the 1940s; exact production year is unconfirmed.2. ANCHOR LAUNDRY
467 Prospect Avenue, between Prospect Park West and 8th Avenue, Brooklyn, New York.Blue and yellow cover featuring an illustration of the laundry building, an anchor emblem and a 15% savings advertisement.Inside is an attached die-cut portrait insert labeled “Carolyn,” with accompanying text inviting customers to ask for her when bringing in laundry and dry cleaning.The interior includes:
“Free Shirt Offer expires Dec. 31, 1940.”This printed expiration date supports an approximate 1940 date for the cover.CONDITION — PLEASE READ:
COVERS WITH ADVERTISING INSERTS ONLY. NO MATCHES REMAIN.Both pop-up inserts are present and attached. These are worn vintage paper collectibles with creases, edge wear, small edge tears/nicks, discoloration, surface wear and staple-area staining.The Anchor Laundry cover has visible purple ink markings across Carolyn’s portrait and additional markings on the exterior. Please review the close-up photographs carefully.Both retain their striker strips and printed “Display” / “Feature” markings. They are not complete matchbooks with their original matches.You will receive the exact TWO covers with attached inserts pictured. Multiple photographs show different views and insert positions of the same two items. Measuring tape is not included.