Infamous Coca-Cola Company CLASSIC COKE Return Announcement 1985 L.A. Newspaper For Sale

Infamous Coca-Cola Company CLASSIC COKE Return Announcement 1985 L.A. NewspaperOffered is an original, collectible newspaper (NOT a copy/reproduction): LOS ANGELES TIMES, July 11, 1985* Coca-Cola Company announces \"Coke Classic\"
* Infamous corporate change failure - blunderThe bottom of the front page has a three column heading: \"Coca-Cola to Bring Back \'the Real Thing\'\" with lead-in: \"\'Classic\' to Be Sold Along With Widely Resisted New Formula\" First report coverage continues inside with related photo. (see images)I suspect this to be an extremely rare item because there was really no reason to save it at the time.Complete with all sections (120+ pages), nice condition.Background: The July 10, 1985 announcement of Coca-Cola Classic stands as an exceptionally rare, historic reversal in corporate history, marking the end of a brief 78-day window during which the original 99-year-old Coca-Cola formula was entirely removed from worldwide production. What makes this event so extraordinary was not just the company’s dramatic pivot under intense public backlash—receiving over 1,500 panicked calls a day—but the resulting cultural phenomenon that turned unopened cans of both original Coke and short-lived \"New Coke\" into highly sought-after collector\'s items. The announcement itself introduced a unique dual-branding era where Coca-Cola Classic explicitly featured the original merchandise emblem alongside the newly debuted, sweeter alternative, creating a historic operational anomaly where a major corporation admitted to misjudging consumer emotional attachment on a global scale and accidentally revitalized its brand dominance through a celebrated blunder. Please Note: All of our offerings are 100% authentic! We do not offer reprints or reproductions of any kind. They are guaranteed to be original!
Links to Archival Storage Options & Certificates of Authenticity Are Below!Historical reports may be beautifulor ugly, but they are always informative. While we rejoice in the beautiful (heroic, discovery, amazing feats, etc.), we at History\'s Newsstand also offer \"the ugly\" for we are determined to learn from the wrongs of the past - understanding, to do so, we must be willing to look these wrongs directly in the face and shout \"NO MORE!\". It is for this reason many Black Americans collect historic slave ads, Jews collect reports regarding the Holocaust, women collect coverage of the Women\'s Suffrage Movement, etc.. If you find any to be offensive, we agree! Hopefully this is an indication we are moving in the right direction.

Domestic Shipping Policy...

1. For this specific item, AU.S.winner pays $14.00 S&H.If multiple items are purchased and paid for simultaneously, the S&H will be calculated by usingthe highest item\'s S&H as the base cost, and then adding a small amount for each additional newspaper. The per-item additional cost for newspapers, folders, portfolios, and presentation cases vary according to size and weight.
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5. Some small items may be shipped 1st Class. We will still provide tracking and insure them at our expense.

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If the automated checkout process does not properly combine shipping, we will refund overages automatically. If you prefer, contact us prior to payment to obtain a revised invoice.International Shipping Policy...

1. If the S&H to your location is not given, international buyers/winners should contact us for an invoicewhich includes S&H.
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If You Are Unhappy With Your Order
We make every effort to provide the best possible buying experience. If we fall short of your expectations in any way,please contact usso we can try to make things right for you.Archival Storage......is available for an additional $15.00, plus an appropriate adjustment to S&H (see above Shipping Policy). If desired, purchase this directly (through ) at: archival storage folder. Again, to insure you will receive the appropriately sized folder for your item, please select the $15.00 folder option.Certificate of Authenticity...A certificate of authenticity is also available for an additional $3.00, which includes both the issue date and title, and certifies, by Timothy Hughes Rare & Early Newspapers, the issue to be authentic & original. If desired, purchase this directly (through ) at: certificate of authenticity.About Us...Contact Information...

We have been both collectors and dealers in rare newspapers since 1975, serve as consultants to multiple museums, and are members of both the Ephemera Society of America and the American Antiquarian Society.offer & Buy with confidenceknowing every item we offer is guaranteed to be authentic.

Timothy Hughes Rare Newspapers
P.O. Box 3636
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