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This is a desirable original Coca-Cola advertising piece featuring colorful mid-century artwork, classic contour Coca-Cola bottles, red disc logos, seasonal scenes and period advertising slogans.
The calendar includes:
- January / February 1952 – “Coke adds zest”
- March / April – “Intermission Have a Coke”
- May / June – “Play refreshed”
- July / August – “Refreshment ahead”
- September / October – “Mighty refreshing”
- November / December – “Real hospitality”
- December 1952 Santa artwork – “Talk about being good!”
- December 1951 Santa page on the reverse/back
- Original metal hanging strip
The December Santa artwork is especially desirable and is associated with Coca-Cola’s classic mid-century Christmas advertising tradition. The “Talk about being good!” Santa image is documented in Coca-Cola advertising from this period.
Condition
Good to very good vintage condition for a paper advertising calendar more than 70 years old.
There is normal age-related wear including:
- light edge wear
- small paper chips
- minor staining/discoloration
- handling wear
- some wear along the lower edges
- minor surface marks
The pages remain complete and the colors and artwork are still vivid and attractive.
The original top metal hanger is present.
Please review all photographs carefully, as they show the actual calendar and are an important part of the condition description.
A desirable original piece for a Coca-Cola, soda advertising, vintage calendar, Santa Claus advertising, or mid-century Americana collection.
