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Tomart's Merchandise History of Disneyana - Disney Merchandise of the 1930s by Tom Tumbusch
This definitive history of 1930s Disney merchandise provides information on each licensee, the years licensed, and pictures the items made. Nearly 5,000 color photographs. There are also histories of the two outside companies – The George Borgfeldt Company and Kay Kamen, Ltd. – Disney used to license its characters during this period. It tells how the Kamen approach to making Mickey & Friends so appealing it set the standard for intellectual property licensing still in use today. The 176 page 8-1/2" x 11" hardbound value guide helps collectors make sense of this vast collection field in an easy to use format. Indexes to find manufacturers by name and a second to find product types are provided.
When Tomart finished this book, they put a retail price of $39.95 on it. Tomart is no longer in business, Once they are gone....well it will be hard to find this very informative book on early Disneyana collectibles.These are books from the now closed publisher and are in mint condition.
