When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Brand/Publisher: Humble Oil & Refining Company (Esso), United States.
Item: Vintage 1963 fold-out Esso road map of Pennsylvania issued as a promotional highway map for Esso service stations and the Happy Motoring touring service.
Front cover features a full-color illustration of an Esso service station where an attendant shares a large map with a traveling family, with the Esso oval logo, Pennsylvania title, and the Happy Motoring! slogan above the station scene.
Back cover presents a blue-and-yellow Approximate Mileages chart listing driving distances between principal Pennsylvania and nearby cities, along with Esso advertising artwork showing the tiger mascot beside a gasoline pump under the phrase Put a Tiger in Your Tank! and Humble Oil & Refining Company branding.
Interior opens to a large, detailed color highway map of Pennsylvania showing U.S. and state numbered routes, turnpike and expressway corridors, county boundaries, cities and towns, and shaded public recreation and forest areas, with red, blue, and black line work and Esso logos on the field.
Top and side margins include mileage tables between principal points, a legend explaining highway classifications and map symbols, and a Pennsylvania title panel giving map scale information and crediting Humble Oil & Refining Company as publisher.
Reverse interior side carries enlarged inset maps for selected metropolitan areas together with a comprehensive alphabetical index of Pennsylvania cities and towns keyed to grid coordinates on the main highway map, plus brief travel notes and Esso touring service information.
Format and appearance: Single-sheet paper highway map printed in multiple colors on both sides and machine-folded to a tall narrow brochure format with Esso and Humble advertising on the outer panels, lithographed in the U.S.A. in 1963.
Collectibility: Appealing piece of Pennsylvania motoring and cartographic history for collectors of Esso and Humble gasoline memorabilia, vintage service station and oil company advertising, and mid-century American road maps.
