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Title: Bern – Switzerland\'s capital, slogan \"bern is beautiful,\" tourist travel brochure promoting the Swiss capital city of Bern.
Publisher and imprint: Produced for the Bern tourist office / bern tourism, Bern, Switzerland.
Format: Vintage multi-panel fold-out travel brochure printed in full color, with a tall front cover photograph of the Bern skyline at sunset and interior accordion-fold panels featuring text blocks, color photographs, and small location maps.
Front and back cover design: Front cover shows a dusk view of Bern with the cathedral tower silhouetted against the Alps, on a black background with white title lettering and the Bern bear crest. Reverse cover presents an illustrated daytime streetscape of Bern with parliament buildings, tram line, and leafy foreground.
Interior text sections: Inside panels include short essays headed \"THE CAPITAL CITY,\" \"CITY OF BEARS,\" \"CITY OF ARCADES,\" \"CITY OF ART,\" \"CITY OF FLOWERS,\" \"CITY OF WALKS,\" and \"HOLIDAY CITY,\" describing Bern\'s history, arcaded Old Town streets, bear traditions, cultural scene, floral displays, walking routes, and role as a vacation destination.
Photographs and imagery: Collage-style interior layout combines numerous color photographs of historic fountains and statues, arcades, market scenes, outdoor cafés, festivals, street musicians, museum and gallery signs, river views, night scenes, and city landmarks, interspersed with the modern \"bern\" wordmark.
Maps and location information: Final interior panel includes a small map of Europe locating Switzerland and a regional map of Switzerland highlighting Bern\'s position in the country, together with brief travel access information noting air and rail connections.
Reverse panorama: Fully opened reverse side forms a wide panoramic illustration captioned \"Bern – Capital of Switzerland,\" showing an expansive riverside view of the city with bridges, cathedral, government buildings, and surrounding hills.
Language and audience: English-language promotional travel brochure intended for international visitors planning trips to Bern, of interest to collectors of Swiss tourism ephemera, European city brochures, and vintage Switzerland travel literature.
Special notes: Original vintage Bern, Switzerland travel brochure only; see photos and condition description for details of this specific copy.
