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Vintage mid-century promotional booklet: "Brief historical description of the Cellars at San Lorenzo and Casa Madero, S.A."
Up for sale is a rare, vintage promotional historical booklet detailing the rich lineage of the oldest operating winery in the Americas—**Casa Madero (Hacienda de San Lorenzo)** in Parras de la Fuente, Mexico.
This specific edition was issued mid-century for the US market by **Carta Blanca Distributors**, located at 1617 West Roosevelt Rd, Chicago 8, Illinois (featuring their vintage postal zone 8 stamp on the back/interior cover).
Key Features & Content:
* **Beautiful Cover Art:** Features a stylized, vibrant mid-century graphic illustration of the massive historic aging barrels resting on stone blocks in the San Lorenzo cellars.
* **Fascinating Historical Essays:** Includes two beautifully written English narratives: *"Yesterday: Santa MarĂa de las Parras / Today: Parras de la Fuente"* and the introductory *"Portico"*.
* **Historical Highlights Covered:** Discusses the early Spanish conquistadors, the discovery of wild American grapevines (*vitis americana*), the global Spanish trade routes, and the winery's historic ties to the fight against the devastating Phylloxera pest in Europe.
Condition Notes:
This booklet is in **good vintage condition**. It shows normal signs of light handling, minor age toning on the pages, and slight edge wear consistent with its age. Binding staples remain secure, and the pages are clean, crisp, and fully legible without heavy markings. Please review the high-resolution photos carefully to evaluate the exact condition.
