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Offered here is a combined lot of 60 original Chrysler Corporation magazine advertisements spanning 1937 through 1974. These are authentic period prints—not reproductions—featuring Chrysler and its full family of marques: Chrysler, Imperial, Dodge, Plymouth, Simca, and Sunbeam. The collection includes single‑page, two‑page, and three‑page spreads sourced from contemporary magazines of the era.
This archive traces Chrysler’s evolution across nearly four decades of American automotive history:
Late 1930s – Prewar Chrysler & Royal
Early luxury and convertible advertising emphasizing craftsmanship, roominess, and the signature Chrysler build.
World War II & Postwar (1941–1947)
Home‑front production themes, engineering pride, and the celebrated “Imagination” campaign, including Imagination and Enterprise, Imagination Charts the Future, Imagination Dusts a Factory, Imagination Twists “Backbones”, and Imagination Is the Directing Force at Chrysler.
Early 1950s Engineering
FirePower Hemi promotions, industrial innovation pieces such as “They Brought the Ocean to Detroit,” and Imperial positioned as “the finest car America has yet produced.”
Forward Look & Flight‑Sweep Styling (1954–1961)
Virgil Exner’s design revolution: the 100‑Million‑Dollar Look, Flight‑Sweep ’56, dramatic tailfins, wedge profiles, Torsion‑Aire suspension, “Backstage with the Forward Look,” “Magnificent Chrysler,” and Imperial’s signature luxury campaigns.
1960s Family Cars & Warranty Era
1963 “crisp custom look,” 1965 Dodge Dart three‑page spread, Chrysler 300 two‑page spread, Slant Six engineering ads, 5‑year/50,000‑mile warranty promotions, Imperial Crown Coupe ’67, Dodge Rebellion Dart, Plymouth Fury and Belvedere campaigns, Simca economy ads, and Sunbeam Alpine V sports‑car pieces.
Early 1970s – Electronic Ignition & Full‑Size Luxury
1971 electronic‑ignition announcements, 1973 New Yorker continuity ads, and 1974 full‑size Chrysler messaging.
Highlights in the Lot (60 Ads Total)
• Multi‑page Chrysler ’67 “Take Charge” and warranty spreads• Dual 1971 electronic‑ignition two‑page ads• 1965 Dodge Dart 3‑page ad & 1965 Chrysler 300 2‑page ad• 1944–1947 Imagination series• Forward Look / Flight‑Sweep / 100‑Million‑Dollar Look (1954–1957)• Imperial luxury ads from the 1950s–1960s• Simca 5/50 and Sunbeam Alpine V• Plymouth Fury & Belvedere 1967 campaigns• Engineering features: FirePower Hemi, Torsion‑Aire, Slant Six, turbo‑electric unit, “328 miles without a battery”• 1937 convertibles & Chrysler Royal• 1972–1974 New Yorker full‑size continuity ads
