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Vtg REO MOTORS, INC. Automotive Employee Badge: Lansing MI; RE Olds (Oldsmobile)
About 1-3/8\" diameter -- made by Whitehead & Hoag
REO Motors, Inc. (originally the REO Motor Car Company) was an American car and truck manufacturer based in Lansing, Michigan. It was founded in 1904 by Ransom E. Olds (the pioneer behind Oldsmobile). The company changed its name from REO Motor Car Company to REO Motors, Inc. in 1940.
Triangular employee pinbacks of this exact style were primarily used during the 1940s and 1950s, particularly during the company\'s heavy manufacturing periods around World War II and the post-war era..
